Q&A with Meet Charlotte Baird

Apart from my PhD, it would have to be going back to studying while working full time and having two small children. I achieved my CIM Professional Diploma in Marketing as I turned 40, from Leeds Business School.

I find understanding consumer behaviour fascinating – what, why, when, and how, and I enjoy all forms of Qualitative Research – especially in-person Focus Groups, which are a welcome return since the pandemic.

I have never run a marathon – I have done some half marathons sub two hours, so would love to run the London marathon and would be happy with anything sub five hours!

I have been watching Casualty since it started in 1986 and am still hooked 35 years later. I feel Charlie Fairhead and I have aged together!

If I had to select three it would be People & Planet, the Metaverse, and the growth of Robotics and Automation in the food and beverage sector. All of these are driven by powerful over-arching macro trends which are impacting everyone and everything in our daily lives and will continue to do so and shape our future.

Her favourite is Thai food, but she enjoys cooking most things and experimenting – must be the scientist still left in her! Food hell would have to be Oysters – tried once and that was one time too many!